Multilevel Marketing: Meaning, Benefits & Criticisms

This article explains what multilevel marketing is. Also, it highlights some of the benefits and criticisms of multilevel marketing.

What is multilevel marketing?

The term marketing (MLM) refers to the strategy some direct sales companies use to sell their products and services.

MLMs promote and sell what existing members offer to others, encouraging them to attract new hires to their business. Distributors receive a percentage of the sales of recruits. New recruits are encouraged to become a network of distributors or downlines and make sales to make money.

Many MLM schemes are legal, but there are also illegal operations that act as Ponzi schemes. This casts a negative light on legitimate MLM companies.

Multi-level marketing companies use people rather than retailers to sell their products to customers. This leaves sales responsibility in the hands of an independent dealer network.

Distributors are not employees of the company according to the MLM model. Instead, they are sole proprietors who employ their own dealer network to help sell their products. MLM companies rely on this extensive network of independent distributors to generate revenue.

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Key benefits

These are the top ten key benefits why MLM programs are great businesses;

Low risk

There are some inherited risks to becoming an entrepreneur. They are faced with losing money, wasting time, not being able to turn a profit quickly, and so on. In traditional brick-and-mortar stores, the upfront costs involved in opening a store discourage many from becoming the creators of their own destinies.

The advantage of starting an MLM program is that there is little risk of getting started. With a few hundred dollars, you can start with any company you like and market the products you already consume. The level of financial commitment is irrelevant compared to traditional businesses.

Income Potential

There is no limit to the amount of money you can generate. My big limitation in my work at companies was that no matter how hard I worked at those companies.

My income was tied to someone else’s “market standard” for my skill set. This is not the case with MLM programs. How much you want to earn is up to you. An MLM company doesn’t hold you back in the same way a corporate environment does.

As long as you have the skills of a trained network marketer, earning income based on your perseverance, dedication, and willingness to help others. I can. The skill set is key. With your training as a marketer, you can sell whatever you want and earn the income you want.

No jobs

This is a clear advantage over traditional companies. The MLM Affiliate Program is a business of people working independently and together.

Build your business right from your home, without any employees. In this industry, having a network of independent business owners working together towards a common goal gives you the added benefit of doing business without the worry of your employees.

Out of Stock

Traditionally, network marketing companies stocked distributors with an inventory. This concept alone left a bad mark on the industry for years. But modern businesses benefit from the technology and tools we have. we have:

  •  internet phone
  •  the internet
  •  Drop shipping capability
  •  consumer lead
  •  conference line
  •  web conferencing
  •  high-speed internet access

Your business will be more agile to any market conditions as you don’t have to manage product inventories.

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Low Operating Costs

The network marketing model enables businesses to operate at lower costs than other business models. This is where upline support comes into play.

A good upline mentor will use their expertise, knowledge, and leads to help you repay your initial investment and generate capital to start turning a profit early in your business.


The advent of technology has allowed distributors to do things today that they couldn’t do 15 years ago. We now have telephony technology that allows you to take your cell phone anywhere and transparently to your customers. 

Achievable Freedom

A Life Only the Rich and Famous Can Enjoy Imagine a prolific network marketing business that delivers style. When all the pieces are in place, a marketer’s life can be truly fulfilling.

This is the dream every new distributor is chasing, and can only be achieved if you have a clear understanding of how to get there and sharp marketing skills.

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Criticisms of MLM

Despite their impressive growth, MLMs suffer from a negative reputation in some circles. In the past, many business ventures using network marketing techniques were really pyramid schemes.

These illegal scams promised the opportunity to earn huge sums of money with little effort if participants had made a sizeable initial investment.

Those who started pyramid schemes were paid for by those who came later, but most participants had no return on investment.

Found that it is likely to provide Calculate a reasonable price for your product. No need for sales reps to buy large amounts of inventory. Allow sales reps to return unsold items. Provides a majority of the distributor’s revenue from product sales.

Multilevel Marketing vs. Pyramid Scheme

Ponzi schemes are very similar to multi-level marketing. We also expand our business by recruiting multiple tiers of members forming a pyramid scheme. However, while pyramid schemes are illegal scams, pyramid schemes are legal.

The main difference is that the main goal of a multi-level marketing company is to sell the actual product or service to the customer. Conversely, pyramid schemes do not offer real products or investments.

Participants believe the company has a worthwhile product or investment project. They only receive “promised payments” by recruiting downline participants.

As more downline participants are recruited, more people are drawn into cheating. Participants who are duped into Ponzi schemes typically lose all the money they have invested or paid as “membership fees”.

It is important to determine whether the business model is a legitimate pyramid scheme or a fraudulent Ponzi scheme before joining. Ponzi schemes are very likely going on when a company is more focused on hiring than selling products.

The Federal Trade Commission (FTC) has jurisdiction to investigate MLM companies. In some cases, it is even difficult for federal agencies to determine whether a company is operating legally.

Before you go, check out Benefits of Marketing Management.

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